A campaign has been launched which could see Wales become the first non EU member state country to join the European Destinations of Excellence (EDEN) tourism programme.
The EDEN scheme encourages sustainable tourism in lesser known areas by holding national competitions in participating countries.
Winning destinations are then promoted around the EU and join the EDEN network where they receive help to become established tourist destinations.
Wales is currently unable to take part in the scheme as the UK has opted out of it.
This morning Plaid Cymru MEP Jill Evans today met with Heritage Minister Alun Ffred Jones to call for an agreement from the Welsh and UK governments for Wales to take part in its own right and Wales to become the first European region to join the project.
Ms Evans said that the scheme could help boost Wales tourism industry, which is worth billions annually.
“We need to maximise Wales’ status with tourists,” she explained.
“Wales has some beautiful and interesting destinations for tourists and, through EDEN, people across Europe would know more about them.”