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Behind the data: Survey shows children’s lack of outdoor play

(Photo provided by 3 Monkeys Communications)

Children in Wales are showing a lack of traditional play, a press release from Savlon reports today. (We posted a short report on this earlier today.)

However, when we began to look closer at the press release and asked to look at the raw data or full report, questions were raised.

The press release states that such activities such as making daisy chains, playing hopscotch, building dens, climbing trees and rolling down hills are not as popular with Welsh children today as they were with their parents.

Yet when we asked how many of the 2,000 adults and 2,000 children surveyed were living in Wales, the numbers were small –112 adults and 110 children. The survey also was conducted online, carried out be OnePoll across the UK in June 2011.

Savlon has declined to release the full report or raw data, saying through their press representative:

“…the raw research findings are not in a format we can share, nor are authorized to.”

Read the press release here in full:

View this document on Scribd

The UK-wide research was carried out by OnePoll in June 2011 for Savlon. According to the press release, 2,000 parents with children under 16 years of age, and 2,000 children between the age of 6 and 15 were surveyed.

What questions do you have about the data?


About Joni Ayn Alexander

A multimedia journalist at ITV Wales. Tweet me @joniayn.


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